But it wasn’t the shapeshifting schedule that piqued my interest in the 6-time winner while at TPC Sawgrass last week, it was his involvement in some of the notable golf TV changes we’ve seen in 2023. In 2023, that growth culminated in his stepping onto the Tour’s Player Advisory Council, serving as an active voice on the latest round of Tour changes. The 32-year-old pro has watched his audience multiply in size in recent years, particularly as his success on the PGA Tour has grown. If there is some common ground between LIV and the PGA Tour, it’s in the understanding that golf’s television ratings are a very big piece of the ongoing battle for golf supremacy - a battle Homa just so happens to have a growing stake in. But it’s notable that Homa, whose primary job is to star in golf television, is paying attention to who’s watching. We don’t need Max Homa to know that golf’s TV ratings are big news these days. So hot, some *players* are keeping tabs on who’s taking the lead. Golf’s TV ratings have become a hot topic in recent weeks.
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